I am in dna of India is a local news site aimed at empowering citizens with news from their locality. Designed to provide multilingual access, citizens can log on to the I am in portal to get their daily dose of local news content.

The I am in news network covers local community issues, events, personalities and happenings. Powered by its dedicated team of reporters, journalists and editors, each hyperlocal e-paper also features content from trainee journalists, local communities and experts.